Creating a retro type treatment in Illustrator

Creating a retro type treatment in Illustrator

To improve my illustrator skills, I have been practicing the tutorials at VectorTutsPlus.com.  This is a great website if you are interested in learing Illustrator or Indesign, as they have a range of tutorials from very beginner to intermediate.  Most of the advanced tutorials are only available with membership.  They also have quick tips and inspiration articles which are very cool.

So the latest tutorial I did is How to Create a Trendy Retro Type Treatment.  Here is a brief overview of the steps involved (see the link for the complete tutorial).

purple radial gradient

letter size rectangle with purple radial gradient

So I started out with a letter size document in Illustrator and created a rectangle to fill the artboard.  Then I filled this rectangle with a purple radial gradient.

Then I created two 45 degree angle lines on each side of the rectangle and blended them together using the Blend tool.  I specified 15 steps in this blend, so there are 17 diagonal lines total.  I filled these lines with a similar gradient texture.

gradient with lines texture on top

lines blended on top of the gradient and filled with a similar gradient

Next I learned how to create a new “scatter brush”.  This brush can be set to randomly scatter whatever shape you start out with, and it can vary the size of each shape as well.

new brush for scatter brush

new brush for scatter brush

Using the brush tool, I drew some wavy lines with my new scatter brush.  It created a very nice subtle background.

scatter brush tool

wavy lines with scatter brush

Next I added a few highlights by taking the original brush shape and scaling it up to place randomly around.  I varied the size and the opacity of these shapes.

radial highlights

radial highlights complete the background

Next for the type treatment.  I used the “Museo” font, which you can download for free here.

I typed out my name and adjusted the “tracking” to -100, which pushed the letterforms close together.  Then I took parts of each letter and connected the letterforms so each word is a completely connected shape (except for the ‘i’ dot in ‘Callie’).  I added a white-to-green gradient fill.

connecting the letterforms

connecting the letterforms

I created a black teardrop shape to make into a new art brush.  An art brush is different from a scatter brush because the shape of the art brush will follow the stroke that you draw exactly.

new teardrop brush

new teardrop art brush

I drew two teardrop shapes next to the letterforms and filled the shapes with a blue-green gradient.

adding teardrop shapes

adding teardrop shapes

As the final steps, I copy-pasted these teardrop shapes all around the text and alternated the colors.  Some of the shapes are mirrored for variety.  The left most and right most teardrops are elongated.

Callie's retro type treatment

Callie's retro type treatment

I also tried a different color version:

different color type treatment

different color type treatment

This version has a different background pattern and different colored scatter brushes:

different background pattern

different background pattern

 

Thank you to Rype (vectortutsplus author) for posting this excellent tutorial!

Designing to help the environment: my Greencafenetwork.org design contest entry

Designing to help the environment: my Greencafenetwork.org design contest entry

Last week we were assigned a class project to enter a design contest. The contest was organized by GreenCafeNetwork.org and offered $200 in prizes for winners of each category, (5 categories total), or Patagonia merchandise for runners-up.

From Green Cafe Network’s contest page: “The goal of this contest is to bridge creative style with environmental responsibility – helping to make sustainability cool, mainstream and easy to understand in our communities.  With your help – we can use hip, innovative signage to help cafe customers to save energy, conserve water and greatly reduce waste.”

At first I wanted to submit designs in every category, because I would love to win a few hundred bucks!  So I sketched out several ideas in class:

concept sketches

Pencil sketches to work out different ideas.

some more good ideas

However, as we also had other homework that week, I could only choose one of my ideas to flesh out.  Our teacher, Adele Bass (Typography and Graphic Design teacher at Art Center College of Design), emphasized that the design solution should be Typographic in nature, as it is a Typography class.

So I settled on the simplest, and first, idea – “conserve your napkins”, with “napkins” drawn like actual napkins.

Pencil sketch of napkins font

I then scanned the drawing into Illustrator, and traced the lines with the Pen tool.  I added some shadows on the napkins for a more 3D look.  It was still a little plain, so I found a good tutorial on creating a textured background in Illustrator, Creating Seamless Textures in Illustrator, and added some grain texture on a blue-green background.  I used the same font styling as the tutorial as well, and added a little drop shadow behind “napkins”.  I also altered the “N”s on the word napkins so they were immediately readable.

My Green Cafe Network design entry

I entered it in the contest – so maybe I’ll get a couple hundred bucks!